Advertise with The Wayland Post
A bi-weekly, locally owned newspaper mailed to approximately 6,000 Wayland households and businesses, with expanded reach through waylandpost.org, which serves approximately 11,000 readers per month.
Prefer a printed rate card? Download the PDF. Prefer to have staff set it up for you? Pick any space below, submit with just your contact info (no file needed), and we'll take it from there — or email [email protected] directly.
Available Ad Spaces
Click any placement to see full specs, pricing, and book. All prices effective January 2026. Online placements carry their own pricing and can be booked on their own or bundled with print.
Online Edition
waylandpost.org, the email newsletter, and our social channels — 11,000+ readers a month, with impressions and clicks reported for every placement.
waylandpost.org
Homepage
Print Edition
Mailed to ~6,000 Wayland households and businesses every other week.
Full Page
Full page, 4 columns x 16 inches. Exact size 10.2" x 15.5".
Half Page
Half page, 4 columns x 8 inches. Exact size 10.2" x 7.75".
Quarter Page
Quarter page, 2 columns x 8 inches. Exact size 5" x 7.25".
3 col x 4"
3 columns x 4 inches. Exact size 7.6" x 3.9".
2 col x 4"
2 columns x 4 inches. Exact size 5" x 3.9".
2 col x 3"
2 columns x 3 inches. Exact size 5" x 2.9".
2 col x 2"
2 columns x 2 inches. Exact size 5" x 2".
1 col x 3"
1 column x 3 inches. Exact size 2.4" x 2.9".
1 col x 2"
1 column x 2 inches. Exact size 2.4" x 2".
Sponsorships — Print + Online
Bundled packages that combine print presence with online visibility.
Sponsorships
Gold Sponsor
Prominent logo placement, one monthly sponsored article, and a full-page ad once a month.
Silver Sponsor
Logo in sponsored section, half-page ad monthly, and standard event sponsorship.
Bronze Sponsor
Logo recognition and a quarter-page ad once a month.
Volume Discounts (Print)
20+ column inches per issue
| Commitment | Discount |
|---|---|
| 4 issues | 15% off |
| 8 issues | 20% off |
| 12+ issues | 25% off |
Under 20 column inches per issue
| Commitment | Discount |
|---|---|
| 4 issues | 10% off |
| 8 issues | 15% off |
| 12+ issues | 20% off |
Guaranteed placement available at 10% premium. Custom-sized ads: $19.25/column inch.
Deadlines
Reserve Space
Friday of the week before publication by 5:00 PM.
Submit Ad Material
Monday of publication week by 12:00 PM.
Pay & Go Live
All ads must be paid in full prior to publication.
Camera-Ready Guidelines
- High-resolution PDF files preferred, saved in CMYK color space
- Include company name and run date in filename
- Images should be 170 DPI at 100% size
- Confirm all text and graphics reside within the print area
- Avoid "Super Blacks," "Rich Blacks," or "CMYK Blacks" for text
- No crop or bleed marks needed — design to edge
Need a custom package or have questions?
Call (508) 276-6530 or email [email protected]
P.O. Box 146, Wayland, MA 01778